Festival Goals
• To encourage people to change
their lifestyle habits to reduce animal
exploitation by purchasing products that
have not been tested on animals.
• To educate the public about the cruelty inherent
to the production of meat and other animal derived products.
• To demystify veganism and allow people to see it as a viable, socially acceptable lifestyle choice that is better for their health, the environment and animals.
• To allow animal rights groups to reach the public with their educational material and to provide them with a fundraising opportunity.
• To use publicity generated by the festival to increase the general public's awareness of, and prompt discussion about, animal rights issues and
veganism.
• To allow producers of cruelty free
products and vegan foods to reach
their target market.